Integrated Marketing Communication and Brand Management
Scope and Objective:
- The IMC concept is highly recommended by the industry so as to design the course curriculum to meet the demand and the requirement in the field of marketing and brand management.
- To enhance the skills and upgrade knowledge through designing integrated modules.
- To study brand management as the key areas of marketing by adopting active interaction and case study methodology.
Pedagogy:
- The pedagogy would involve classroom activities such as assignments and analyzing case studies through interactive methodology.
- Learning through live projects under the guidance of experts from the Industry.
- Teamwork strategy to enhance the skills of interpersonal communication and intellectual acumen.
- Comprehensive awareness and understanding in terms of brand, products etc. would cater the practical knowledge.
- Students would learn to think and apply strategies of IMC and Brand management after completion of this course.
Learning outcome:
- The students would be able to acquire integrated knowledge in terms of market, product usages and service.
- Interactive learning methods will improve the confidence level of students.
- Constant involvement doing assignments and classroom activities would enable them to think independently.
- Students would also be driven into the professional understanding of the Industry.
- Over all development of the students in the area of the subject and its practical usage.
Highlight of specialization:
The key features of integrated model of marketing communication will fulfill the need of skilled manpower required by the Media based Industry. The corporate and agency will induct the specialists in multiple activities of brand building, decision making process, strategic planning level in advertising agencies.
Career Opportunity:
The career opportunities are basically for Brand Consultant, Strategic Marketing Manager, Media Manager, MarCoMM Specialist, in Corporate & Agencies for Brand promotion & Marketing areas. The leading MNCs like Future Brands, Brand Stewards, Ernst & Young, Mckinsey, Delloite. The leading agencies like JWT, O & M, FCB ULKA, Bates, Lowe, TBWA, Rediffusion, etc including corporate houses like ITC, Unilever, Godrej, TATA, SAMSUNG, LG, BIRLA, Reliance, Hyundai, Videocon etc.