Consider a scenario; your team is meeting to decide whether to continue an expensive marketing campaign. After a few minutes, it becomes clear that nobody has the data and the metric on-hand to make the decision. You just happen to chime in with a solution and ask Amazons virtual assistant Alexa to back you up with the required information: Alexa, what was our conversion rate last month with Campaign X? and Alexa responds with the correct and exact answer. So, in a way you just amplified your teams intelligence with AI.
And imagine this is just the tip of the iceberg.
Intelligence amplification is the use of technology to elevate human intelligence. And a paradigm shift is on the horizon, where new devices will offer less intrusive and more intuitive ways to amplify our intelligence.
Hearables, or wireless in-ear computational earpieces, are a few example of intelligence amplification devices that have been adopted recently and accepted by masses rapidly. Everyday example is Apples AirPods, which are smart earbuds that connect to Apple devices and integrate with Siri via voice commands. Apple has also filed a patent for earbuds equipped with bio metric sensors that could record data such as a users temperature, heart rate, and movement. Similarly, Googles Pixel Buds give users direct access to the Google Assistant and its powerful knowledge graph. Google Assistant seamlessly connects users to information stored in Google platforms, like email and calendar management. Google Assistant also provides users with highly-personalized recommendations, helps automate personal communication, and offloads monotonous tasks like setting timers, managing lists, and controlling the devices.
Interacting with (AI)
How humans and machines will work together.
While technology on the market today affords humans a multitude of capabilities unavailable to them even just a decade ago, there is still an opportunity for improvement and refinement. The power of smartphones allows humans to easily amplify intelligence, but the use of these devices is more often than not obtrusive. Its too common to see people in public completely absorbed with the little screens in their hands rather than their surroundings, or to have social situations interrupted by someone pulling out their smartphone to check a notification or complete a search. Hearables, along with other voice-enabled devices, allow users to seek information and complete tasks without a screen interface, but they are inherently less discreet than smartphones. Users must speak their questions and commands aloud, which may not be desirable or possible in certain situations. This lack of discretion diminishes the impact of the voice-enabled intelligence amplifying interfaces as it limits the contexts in which they can be used.
The need for an intelligence-amplifying device that is less obtrusive than a smartphone and more discreet than a voice interface is clear. Many technologists and entrepreneurs are working to create the next revolutionary intelligence-amplifying device that will solve the problems of its predecessors while giving users seamless access to advanced AI systems.
Preparing for the Next Era of Intelligence Amplification and Personal Computing
There is an immense opportunity for business leaders to capitalize on intelligence-amplifying technology. Each new device further reduces the barriers between an individuals and an organizations knowledge, and provides a new platform on which businesses can build applications to connect with customers, employees, and partners. Intelligence-amplifying devices will be the primary means by which individuals interact with the world, so business leaders and stakeholders should plan for how their organization will embrace the coming changes in personal computing.
Designing and developing experiences for intelligence-amplifying devices will require new technical skills and more collaboration across disciplines. Data scientists, researchers, designers, and engineers will all need to understand the technology powering intelligence-amplifying devices in order to create innovative and useful applications that appropriately leverage AI.
As consumers and employees integrate more of their lives into the digital space with new intelligence-amplifying devices, organizations must consider and address issues of data transparency, privacy, and autonomy. These themes are already at the forefront of user awareness and concern in the wake of the many high-profile data breaches over the past few years. Consumers are rightfully wary of handing over their data to big businesses who may use it to manipulate consumers or sell it to other businesses with that intention. As more personal data is captured with these devices, and as AI is able to extrapolate more details about consumers, everyone is more vulnerable. Businesses should focus on building trust with consumers by being transparent with their data practices and prioritizing privacy and autonomy when developing and implementing more personalized, intelligence-amplifying technologies.
Many businesses are already augmenting their workforce with AI in the areas of communication, sales, support, and decision-making. Some experts believe that intelligence amplification could be an antidote to automation-related job loss by making augmented humans indispensable. Because intelligence amplification builds upon existing human intelligence and all that it encompasses, it can be seen as more powerful than AI alone.
Its time for business leaders and stakeholders to consider how to successfully embrace this new era of personal computing.